EGP Customer Discovery & Audience Strategy Survey

Unlock deeper insights into your ideal customers to strengthen your positioning and messaging. Tell us about your audience, the challenges they face, and the competitive landscape so we can build a strategy that connects and converts.

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Section 1: Brand Voice & Identity - How Do You Show Up?

How would your brand speak in conversation? Describe the tone, personality, and word choices that feel most authentic. *

What phrases or industry buzzwords do you intentionally avoid, and why? *

When customers describe your business to someone else, what specific qualities do you want them to highlight? *

How do you want your brand to make people feel at each stage of the customer journey? *

Which competitor's voice or messaging style do you admire? How is your tone of voice distinct from theirs? *

Section 2: Who Is Your Audience? - Who Are You Talking To?

Who is your ideal customer persona? Describe their role, industry, lifestyle, and core motivations in detail. *

What is the typical closing ratio of leads, and what characteristics define the ones that convert best? *

How do your best customers usually find you, and what tends to catch their attention first? *

What urgent problems or frustrations push your audience to seek a solution like yours? *

What behaviors or attributes help you distinguish between average and ideal clients? *

Section 3: What Problem Are You Solving? - What's the Real Pain?

What kind of short-term outcomes and long-term transformation does your solution create? *

What core problem or challenge does your product or service eliminate for your customer? *

What has your audience typically tried before working with you, and why did it fall short? *

What is the primary outcome your customer expects to see from using your offer *

How do you currently track success from your customer's perspective, not just internally? *

Section 4: Why Are Your Competitors Winning? - What Do They Know That You Don't?

Which 3 to 5 competitors are performing well with your target audience, and what do they appear to be doing differently? *

What specific positioning, phrasing, or offers are helping those competitors gain attention or market share? *

Where do those competitors have more visibility than you-such as in SEO, ads, content, or partnerships? *

What are customers saying in positive reviews about your competitors that you wish they were saying about you? *

What emotional or functional advantages do competitors present that resonate with your audience? *

Section 5: Business Goals & Operational Excellence - What Are You Building Toward?

What are your top 3 business goals over the next 0 to 6 months, and how will you measure success? *

What are your top 3 business goals over the next 12 to 36 months, and how will you measure success? *

What are your top 3 business goals over the next 6 to 12 months, and how will you measure success? *

What systems, tools, or operational upgrades are you planning to implement in the next quarter? *

Which internal bottlenecks are currently preventing scale, and how do you plan to address them? *